Soundroot

Client

Soundroot was conceived as a brand grounded in rhythm, growth, and creative expression. The vision was to represent sound not just as output, but as something cultivated, something that starts small, evolves, and resonates outward. The identity needed to feel organic yet technical, expressive yet controlled, speaking to both music and motion.

I designed a logo icon that merges multiple ideas into a single, cohesive mark. Drawing inspiration from drumsticks, volume bars, and the upward growth of a plant, the symbol represents rhythm, amplification, and evolution. The result is a logo that feels alive, rooted in music, shaped by progression, and visually expressive without being literal.

Story

Year

What I did

Industry

Services

Logo Design
Brand Identity Design
Visual Identity Development

Tech

2025